STEP 5: Mind creation

"Fashion Week App" Business: This would be an app where everyone could see the runways in real time during Fashion Weeks (Milan, New York, Paris and so on) and next to every mannequin you would have the price of every piece and a picture of the model not worn. In reality, you have Periscope. Snapchat, sure. The app allows users to live-stream their exploits directly with followers and link up with their Twitter accounts, plus it offers unfiltered access. During NYFW that means a real-time look at all the best fashion has to offer—and off-the-cuff commentary from Periscope enthusiasts like Tyra Banks.

"Bespoke Meeting" Business: This would be a website where people that have the same interests and expectations could meet each others. They would fill a complete profile of the "person of their dream" and employees of the company would search the exact person the member is searching for. If it doesn't match, employees of the company will search till it works. In reality, you have Coffee Meets Bagel. Aiming for quality over quantity, it brings you a single "bagel" every day: a curated match that shares mutual Facebook friends. You then have 24 hours to decide whether to like or to pass. If you both express interest, the website then brings you together in a private chatroom where you can get to know each other or plan a date.

"Clothes Sharing" Business: This would be a real store where you have lot of Haute Couture and expensive pieces, unaffordable in real life. People that haven't enough money to buy the piece they want (for example the very expensive Birkin Bag by Hermès) would come to the shop to rent what they want during for example a week or a month. In real life, you have the website "MonLuxe.com" which has the same principle but doesn't have a real shop, they are only on the internet.