STEP 5: Mind creation

"Fashion Week App" Business: This would be an app where everyone could see the runways in real time during Fashion Weeks (Milan, New York, Paris and so on) and next to every mannequin you would have the price of every piece and a picture of the model not worn. In reality, you have Periscope. Snapchat, sure. The app allows users to live-stream their exploits directly with followers and link up with their Twitter accounts, plus it offers unfiltered access. During NYFW that means a real-time look at all the best fashion has to offer—and off-the-cuff commentary from Periscope enthusiasts like Tyra Banks.

"Bespoke Meeting" Business: This would be a website where people that have the same interests and expectations could meet each others. They would fill a complete profile of the "person of their dream" and employees of the company would search the exact person the member is searching for. If it doesn't match, employees of the company will search till it works. In reality, you have Coffee Meets Bagel. Aiming for quality over quantity, it brings you a single "bagel" every day: a curated match that shares mutual Facebook friends. You then have 24 hours to decide whether to like or to pass. If you both express interest, the website then brings you together in a private chatroom where you can get to know each other or plan a date.

"Clothes Sharing" Business: This would be a real store where you have lot of Haute Couture and expensive pieces, unaffordable in real life. People that haven't enough money to buy the piece they want (for example the very expensive Birkin Bag by Hermès) would come to the shop to rent what they want during for example a week or a month. In real life, you have the website "MonLuxe.com" which has the same principle but doesn't have a real shop, they are only on the internet.

STEP 4: I wish this was...

This is the "Car park of the Liberty" a large place in the city I live in France (Thionville). It is a large empty place which hosts every summer and winter the fairground. The whole year, except these two periods, there is nothing. So, I think, it is a good place to do something new and innovative.
You have to know that there are two high school in front of the car park and the library of the city is very old and decrepit. So it would be a good idea to install a very modern library where students (and citizens) could study, rest and have fun. We can think of a building in the style of the Louis Vuitton Fondation, but not expensive as much because Thionville is a small town.

The second idea would be a shopping-center, because, in the city center (where is the car park) you have a lot of stores, but you don't have something similar to a mall, so this would be a good opportunity to the town to make something like that. All young people under 18 and in general, all people that haven't driving license could go to the shopping center without public transport and so on. The only shopping center of the city is out of the city center, I think it could work. On top of that, as I said, you have two school next to the park, so all the students could go to the mall to eat every lunchtime.

The third idea and the last would be an "ecological little neighbor" as we can see in countries like Norway or Sweden. You would find a park where children could have fun, some green stores, very modern inhabitations and so on.

STEP 3: Business Idea

I chose Cinderella to make my story-board because it was my favorite cartoon when I was a little girl. The moral of the story is to never give up, and whatever happens, people who get in your way will always be punished.


This is my 6 potential businesses with this story:
1. Green Cleaning Business
2. Fashion Advisor Business
3. Romantic Encounter Business
4. Lost Objects Business
5. Glass Slipper Business
6. Wedding Planner Business

STEP 2: My Mind Map

Here's my mindmap. I chose to do it in a thornless rose because add thorns would have been too sharp and not smooth. It combines my passions, my purposes and my gift. If I add some quotes, it is because they manage my life and everyone needs to have creeds to have good rules for life. You can see on my draw that I really like music and travel as well as success and autonomy. So, in a global vision, if we combine all the things you see on my mind map, we reach my "goal life" which would be to open a nightclub or a restaurant in a paradisiac place like Bali or Malaysia (somewhere you have a lot of palms and thin sand). I enjoy to transmit my happiness and exhilaration to people. In this way, if you open a place where people can have fun and forget the little problems of their life, even if it's for a couple hours, you can be proud of you. Maybe, it's not the "right thinking" but it's my right thinking.

STEP 1: Entrepreneur Profile

My 5 Sustainable Development Goals are:

- Life Below Water
- Reduced Inequalities
- Clean Water and Sanitation
- Peace, Justice & strong Institutions
- No Poverty

I was raised in a family which inculcated me the love of neighbors, help and charity. Helping people who surround me, at my level, is something very important for me. I hate any shape of discrimination. In this way, to reduce disparities would be a first step in an awareness campaign, every human being is born free and equal (according to the French Constitution) then why all the people are not born with the same chances in their lives? Why is it simpler for certain people than for others?

It is by chance that I fell on the project of Pete and Andrew and it directly drew my attention as far as it remains an approachable product by all and for all. In spite of the small size of the scale. It is a simple idea, that is not certainly going to revolutionize the global warming but which arose from the meeting of the will of two people who decided to change things at their level. What is important in their approach, it is that they have objectives and will of development.

One of the presentations which really drew my attention is the one who spoke about Daniel Balavoine and about wells whom he created in the African Desert. It shows the will of a person "highly placed" to help needy of best that he was able to. What makes the gait nobler is the fact that he died for the same cause during Paris-Dakar (Paris of the Heart). I think that we can all realize little gifts which can seem harmless, but which can have a heavy impact on the living conditions of the most deprived people.